My number one priority when it comes to beauty is the health of the skin and hair. Our skin is the largest organ of our bodies and anything applied topically immediately gets absorbed into our bloodstream (just like nicotine and birth control patches). This is why we must be extra cautious about what we put on our skin and take care to look at the ingredients in every product that we use such as hair color.
If you could choose between two equally amazing hair color brands except one of them has harmful chemicals and the other one doesn't, wouldn't you choose the latter? I chose to go with a safer alternative and I am so PROUD to announce that I now offer Original & Mineral CCT (Clean Color Technology) - a mineral-based and plant-derived hair color without any harmful ingredients such as parabens, PPD, MIT, triclosan, phthalates, resorcinol, sodium chloride, propylene, ammonia, formaldehyde, GMO and gluten. It is also cruelty-free and vegan.
Healthy hair begins when it's free from stress and reducing chemical overload is the first step. O&M removes the harsh chemicals wherever possible while including natural extracts and active minerals that deliver real benefits. It's formula includes nourishing almond and macadamia oils to protect and moisturize the hair from the inside out. The gentler formula without any ammonia is safe and effective which means there is hardly any fading. The hair continues to look bouncy, shiny and healthy until the next time you're in the salon for a touch-up.
O&M's ammonia-free lightener is also gentle yet effective without over-processing the hair. The lightener is infused with keratin protein which rebuilds and protects the hair from dryness and breakage. It also contains minerals kaolin and montmorillonite to protect the skin and hair and is enriched with soothing properties of aloe vera.
Overall I am very impressed with O&M and I am happy to support a company that cares about the safety of their customers and the environment. A win-win in my book!
P.S. Want to know more about the products that you use everyday? The Skin Deep Cosmetics Database is an online resource for consumers featuring safety profiles for over 69,000 cosmetics and personal care products and over 9,000 individual ingredients. You can search by popular product or by specific ingredient and receive two easy to understand rankings - a hazard ranking (on a 1-10 scale) and a ranking of the data availability (with source links) indicating how much is known about the ingredient. They even have a smart phone app you can download to access the database on the go!